Tuesday, September 18, 2007

We're Back!

After a months-long hiatus, maybe even a year, we've decided it's time to start posting to the blog again. When we started this blog, New America Media had just released the findings of its study on the reach and consumption of ethnic media, The Giant Hidden in Plain Sight, and soon after, ethnic media gained recognition from the mainstream press for its reach into the country's often marginalized communities. I'm not sure that the journalism community was so surprised that non-whites were using alternate news sources (after all, one of the tricks of mainstream trade is pilfering community papers for a story you can 'break') BUT. I think what blew many of us away were the numbers. High numbers of people using ethnic media as their primary news source, high numbers of people trusting ethnic media more than mainstream news sources and the high percentage of people, nationally, whom the ethnic media reaches (25%). What we're all hoping will follow is the advertising dollars.

Since then, New America Media hosted its first-ever
National Ethnic Media Awards (boasting Pulitzer equivalency), Spanish-language media marked its territory among the big leagues with the first-ever and highly scrutinized Spanish-language presidential candidate debate and the results of New America Media's cell phone survey of 600 California youth was the source for quite a few stories on youth culture now. Of course, as usual, ethnic media reporters have continued to penetrate their communities with a personal angle on local, national and international issues. In fact, an independent journalist, Jordan Flaherty broke the Jena-Six story--and got credit for it.

What have we missed? Do you have some ethnic media news to report? Are you making ethnic media news? Please, leave a comment or post it to the blog!